So many "newbie" internet marketers struggle with the logistics of designing their first sites. Learning to code tables, CSS, Adsense, affiliate code positioning and the associated heavy lifting learning curve in executing all of this in an aesthetically appealing way is robbing them of their most precious resource: Time.
I know this only because I wasted just about the first year of my online marketing experience on trying to design the perfect looking site. And with a constant stream of great sales and marketing messages brimming in my brain - I instead opted on perfecting the art of the *float* and *Divs* and making for fancy rollover effects with my navigational links..:-)
All of which made me a total of about Zero dollars - Which roughly translates into a piss poor ROI on time and effort spent launching my internet marketing empire!
In the end I became pretty good at making pretty pages. And guess what - other than the inherent value in learning something new, it was - by and large, a complete and utter waste of time and energy.
And if you are just starting out and jogging down the very same path - it will be even moreso for you. Why? Welcome to the Wonderful World of Wordpress!
If you don't already know, Wordpress is a completely free, open source blogging platform that you install ( in about 5 minutes if you are really, really slow ) on your server. And while in it's native *out of the box* condition it will act as a fully functioning website that sheds the moniker of a blog quicker than Clark Kent drops cape in a Manhattan phone booth - it will, properly configured with a few free plugins - run equally as efficiently as a full featured CMS solution as well.
Did I mention it's free? And has been tested robustly by hundreds of thousands of users, and even if haven't been paying attention, it's likely that many of your favorite blogs are running Wordpress.
I cover Wordpress extensively with my coaching clients, and on my website - but for the rest of you, here are a few of the many features, benefits and advantages of choosing Wordpress for your first foray into the wild and wacky world of internet marketing.
1) Plugins: Wordpress has an active, open source community of developers who are constantly bringing forth great pieces of complimentary code to integrate with the software - Polls, Podpress, and a hodgepodge of other geek speak you need know nothing about to leverage effeciently on your site to impress your visitors and make maximize your moxey!
2)Categories and Tagging: Built in Categories and site struture simplify otherwise complex organizational headaches, giving your site the benefit of both a) Keyword focused organization ( categories ) with the added benefit of b) simple "tagging" - allowing your blog posts to be discovered easily throughout the "Web 2.0 " Social Network of like minded people. Want to find all of the people on Technorati who wear "Free Paris Hilton T's" while typing othewise naked? Tagging your posts makes that easy. Well, sort of easy - either these people are hard to find or I'm all alone out here on this one...;-)
3)SEO Power: Leveraging the multitude of technologies and efficiencies of Wordpress, it is not uncommon for my posts to show up in the major Search Engines less than 24 hours after publishing. There are a number of covalescing factors which help make this happen - from leveraging RSS properly ( both your own native Wordpress feed and the feeds of others) to proper *pinging* protocols, to using Social Networking bookmarking on each and every post you want to see in the SERP's......This single point is far beyond the scope of one article, but it is powerful stuff and well worth exploring further. ( I cover this in greater detail in my blog and with my private clients)
And with the slow migration of all of the major search engines to * quality * results, the days of trying to game Google with cloaked URL's, Re-directs and Smart Pages are well behind us, and that is a good thing. Wordpress sites are perfect for Affiliate Sites, Video Blogs, Ecommerce blogs, Community Sites an just about any other "White Hat" solution you can think of!
So stop playing with those *floating* divs and get to work.
Wordpress is waiting!
About the Author:
Ian Hollander is transforming the lives of a new generation of online marketers teaching the simple yet tranformative power of http://karmicconsulting.net Passion, Purpose and Profit. As the President of Karmic Consulting - He has written a simple and effective series of steps guaranteed to free those who are ready and willing from the endless loop of false promises and frustration. And for Free.
Giving up on the Gurus: 21 Days ( And 21 Ways). http://karmicconsulting.net Marketing Magic for the Masses will open your eyes to the opportunities you are missing in your business, and in your life. Life is short, and it's time!
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